07421 904 933 // hello@grafttalent.co.uk

Digital PR Manager - City

Digital Marketing
Ref: 199 Date Posted: Monday 21 Jun 2021
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Digital PR Manager

Want journalists to come to you because you’re actually telling stories that they want to cover?

Our client is one of the largest agencies in the North of England. They work on global campaigns that help clients to achieve worldwide brand visibility, while boosting their SEO performance.

They are lucky to be in a period of exceptional growth - and If you have a passion for PR and enjoy seeing your creative ideas come to life, this could be the perfect opportunity for you to join their 80-strong team of passionate digital specialists.

Taking ownership of a number of client accounts, you will be responsible for coordinating the delivery of international digital PR campaigns, using creative content to earn top-notch online coverage.

You will manage a team of tenacious PR executives and liaise with the Creative Editorial and Performance teams to deliver targeted, data-driven results for their clients.

 Key Responsibilities:

  • Leading and taking ownership of a number of Digital PR client accounts
  • Working efficiently across multiple Digital PR campaigns, ensuring deadlines are met and budgets are adhered to
  • Gathering, researching and analysing data to facilitate high-performing, creative campaigns that deliver award-worthy results
  • Creating roadmaps and setting realistic timelines for project deliverables with a strong SEO mindset
  • Leveraging new and existing media relationships and supporting with outreach angles to secure online coverage in the biggest publications around
  • Guiding creative ideation, with the confidence to pitch PR concepts internally and externally
  • Managing, mentoring and training a team of Digital PR Executives

About you:

  • You will have previous experience of promoting creativity and achieving measurable results in a fast-paced professional environment
  • You are results driven and passionate about helping clients reach their goals
  • You are a team player, comfortable communicating with people at all levels
  • You have the ability to highlight and resolve issues quickly

Nice to have (but not essential):

  • An impressive portfolio of PR placements you have secured on high-end websites
  • Industry awards you can brag about
  • Existing media relationships you can bring to the table
  • Experience in training and developing junior team members
  • Analytical, data skills (SQL, GA, GSC)
  • Comfortable working with SEO tools such as SEMrush and ahrefs
  • An interest in public speaking and evangelising about the latest trends and techniques in Digital PR

About us, and the non-standard stuff you’ll receive:

  • We were established in 2008 and we’ve grown year-on-year from day one
  • We grew throughout the pandemic and continued to recruit heavily
  • We were acquired in 2018 by Spotlight Sports Group who are a private equity-backed sports media business (running brands such as Racing Post)
  • We have a rock-solid financial platform with a strong balance sheet in our own right with revenues in excess of £10m, on top of the cash-positive backing from our owners who generate £70m+ in annual income
  • Inclusive company culture with an open-door policy
  • We offer numerous opportunities for development to get you to where you would like to be, as well as a firm commitment to your individual wellbeing
  • We will provide a path for progression, but we’re absolutely open to deviating away from that if another area of the business interests you more
  • We provide team incentives and social events on a regular basis, as well as the support of our 80+ team members
  • We offer a modern, state-of-the-art and comfortable work environment to suit everyone’s needs
  • Although part of a bigger business, we try our best to retain a start-up approach and we’re given the autonomy to experiment/fail in our quest to drive the company forward
  • That start-up mentality means we’ll ALWAYS listen to you and take a genuine interest in your ideas and suggestions for improvement. This goes for internal feedback around staff wellbeing and development opportunities, as well as revenue-generating initiatives. If it’s commercially viable, we’ll give it a go
  • We’re a grown-up business and we’re good at what we do. We don’t always shout the loudest (intentionally!), but we have an exceptional reputation with a number of global brands who trust us with large budgets because of our work ethic, transparency and ability to get things done

And here is the standard stuff:

  • Healthcare, life cover and pension schemes after qualifying period
  • 33 days of holiday (inclusive of bank holidays)
  • Wellbeing/mental health support as and when required
  • Hybrid working – three days in the office, two from home