Paid media Manager
Advertising and PR Permanent Calverley
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Paid Media Manager 

 At least 2 years working in a similar role Salary: Based on experience Hours: Full-time Location: HybridOur client is an integrated marketing agency based in Leeds. We are a collection of creative and technically skilled individuals, who have all been carefully selected to deliver the talent and enthusiasm needed to successfully deliver quality services for our clients. We’ve been working hard for over 15 years to achieve our vision. our client  opened its doors in January 2007 as a startup, driven by three passionate individuals with a determination to succeed. Since then, the agency has recruited diverse and skilled individuals who fit with our ethos. These people have helped us grow to become a thriving business. The company is built on a simple foundation of driving success for our clients, which ultimately means success for the business. The core of our philosophy is that hard work and great ideas deliver both our vision and that of our clients, creating rewarding careers for talented individuals along the way.

Paid Media Manager Role

This is an exciting opportunity to join a successful team managing and executing PPC campaigns for our clients. We are looking for an experienced candidate who can demonstrate expertise and determination to progress within the Digital Marketing team.

The ideal candidate would need at least 2-years experience, managing PPC accounts including search, shopping, remarketing, display and video campaigns. This individual would have initiative, drive and enthusiasm, empathy for client business objectives, be self-starting and responsible, and able to direct others as the need arises. An awareness of business priorities for the agency within the context of developing and analysing client campaigns to provide for success.

What we offer

• Training and development, supported by their line manager (Head of Performance Marketing & Data Analysis) and Senior Management Team

• Top spec laptop to keep your work stream productive • Free Parking & Free teas and coffees • Regular Free lunches and quarterly social events • Hybrid working – mixture of in office and home working to suit client and individual needs

 

Essential Skills

• 2 years plus experience managing PPC accounts, including search, shopping, remarketing, display, video campaigns across both Google Ads & Microsoft Ads. Paid social would be an advantage.

• Extensive experience of B2C & B2B, lead generation and e-commerce clients. • Experience in extracting PPC data, preparing analysis, reports & presentations by using

automated tools. (Supermetrics training will be provided). • Producing regular marketing performance reports using Microsoft Office, Google Sheets &

Looker Studio (Data Studio). • Managing small to large monthly budgets from £500 to £200k. • Budget and performance management. • Google Ads certified. • Writing responsive and compelling ad text. • Setting up new PPC accounts for new clients. • Ideally educated at Degree Level. • Data driven PPC implementation decisions. • Be familiar with Google Ads policies and best practices. • Excellent communication skills with direct client interaction.

Key Responsibilities

• Developing, executing, and optimising cutting-edge digital campaigns from conception to launch.

• Manage PPC accounts for both Google Ads and Microsoft Ads. Support and oversee broader digital marketing channels, including Social Media.

• Producing daily performance reports (Excel/Google sheets) and monthly presentations to clients (PowerPoint/ Looker Studio).

• Manage keyword bidding (strategies) and budgets. • PPC proposals to generate new business. • Keyword performance tracking and optimisation. • Writing compelling ad text. • Setting up conversion tracking for PPC campaigns. • Using GA4 to understand the overall website performance by channels.

Team Fit

• A team player - friendly and approachable with a can-do work ethic • Meticulous attention to detail and commitment to performance optimisation • Organised yet flexible, able to prioritise own workload to meet agreed deadlines • Receptive to feedback and working within company processes • Able to listen and communicate effectively with all connected teams such as analytics, SEO,

web design/development and account management • A good sense of humour and the ability to react quickly and calmly to changing project needs. • A strong work ethic and the ability to handle significant quantities of work in parallel.